ATHENA: Smart Jewellery That Does More Than Look Pretty—It Saves Lives

 In 2024, Odisha witnessed an 8% increase in rape cases, totalling 3,054, while Madhya Pradesh experienced a 19% surge in crimes against women with the majority of rape victims aged 18-30. Uttar Pradesh, Delhi, and Maharashtra reported the highest number of cases nationally. Notable incidents included the February 2024 rape of a 29-year-old woman by a Mumbai hotel manager, the brutal April 2024 rape and murder of a 17-year-old girl in Kolkata, and the deeply disturbing August 2024 rape and murder of a 31-year-old postgraduate doctor in a Kolkata hospital, highlighting significant concerns about women's safety across various settings.

Athena is the only wearable that combines discreet design, forensic evidence capture, and offline functionality to protect women of all ages. It is a strength, style and self- protection crafted for modern woman who leads with confidence and lives with courage. Whether you're walking alone, commuting at night, or simply stepping out in style, Athena ensures you feel beautiful, bold, and protected. For safety, jewellery has triple- layered protection i.e. alarm and UV dye. 

UV dye is not commercialized in mainstream women’s safety jewellery but has been used in self- defence tool. The invisible liquid that can be sprayed or applied to an attacker. It glows under UV light but remains invisible to the naked eye. Law enforcement can later detect the dye under a UV scanner to identify and link a suspect to an incident. It is used in UK for sprays and pens, US for forensic marking sprays for personal defence and South Africa for security. Jewellery or wearable with UV-reactive materials that glow or change color in sunlight. While not a defence mechanism by itself, it can raise awareness in public or act as a deterrent.

This UV dye is important because it offers non- lethal, discreet and legally safe way to identify and report attacks. UV dye is invisible to the attacker and the public. That gives women the ability to act quietly in high-pressure situations without escalating violence.  In many countries, sharp objects is restricted but carrying a jewellery with in build UV dye would be safe. 

Athena is important to carry because women need safety. It is for the nights you walk alone. Athena offers triple-layered protection with smart alerts, a built-in alarm, and UV dye marking technology. It’s designed for women who deserve peace of mind without compromising style. Athena isn’t just about defence, it’s about taking control. It empowers women to protect themselves proactively. It reminds every wearer that you are powerful, capable, and in charge of your own narrative.

The future of womens safety isn’t just louder alarms- it’s undeniable proof. 

For more information about the product and its designs check out the following link: https://www.instagram.com/reel/DIzFocqh_kv/?igsh=ZDZ1eGMxaXR1c3pm